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Knight, who thought it looked like вЂњa big comma,вЂќ according to Mr. And while it was originally treated with some suspicion by Mr. Knight gave an interview to Harvard Business Review in which he said one of NikeвЂ™s biggest breakthroughs was - not the waffle sole or the Air Force 1 or the Air Jordan or Flyknit (those were important, of course) but - the realization that they werenвЂ™t just selling sneakers.Д¬reated by Carolyn Davidson, a recent graphic design graduate of Portland State University, and trademarked in 1971, the swoosh was supposed to be a nod to NikeвЂ™s wings, but also a subconscious reference to a check mark. It is a reflection of the way the company has woven itself into the social memory bank. Yoon Ahn, the designer behind the Japanese streetwear brand Ambush who has been working with Nike since 2018, said that Nikes were the first pair of shoes she bought with her own money. Virgil Abloh, the late Off-White and Louis Vuitton designer whose reinvention of NikeвЂ™s most famous shoes applied a Warholian approach to sneakers, used to talk about sleeping with a pair of Jordan 5s вЂњat the end of the bed just so I could see it in the morningвЂќ when he was growing up. (He has a picture of himself wearing the shoes while playing tennis in his office at Nike HQ in Beaverton, Ore.)

Knight offering a new shoe design, and got a note and a pair of waffle trainers in return. John Hoke, the chief design officer of Nike, who has been with the company 30 years, was a preteen when he wrote a letter to Mr. Just Do ItДЄsk many of the people who work at Nike or with Nike why they wanted to join the company, and many of them will start by telling you about their childhood.

But it has a name - and a dramatic story - all its own.Д«ut even more, itвЂ™s a story about how we construct the myths of ourselves.

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Viewers of the Hulu series вЂњOnly Murders in the BuildingвЂќ know the Upper West Side apartment building as the Arconia.

Meet the medical experts fighting bogus science, one вЂњstitchвЂќ at a time.

TikTok is flooded with health misinformation.

Elsie Eiler is the sole resident of Monowi, Neb., where she operates a tavern that serves as one of the last gathering places for the remaining residents of the county.

The Great Read More fascinating tales you canвЂ™t help but read all the way to the end. Which may be something of the truth - if thereвЂ™s one thing you learn in both sports and fashion, itвЂ™s that there is always someone coming up behind you - and also something of a humble brag. In fact, the only sort-of anniversary thing it has done thus far is roll out the old Spike Lee character Mars Blackmon, the better to illustrate a new вЂњanthemвЂќ called вЂњ Seen It All,вЂќ and suggest that, actually, we havenвЂ™t. It could have created вЂњ50 and FabulousвЂќ merch (or something).Д«ut Nike has done none of that.

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It could have issued a limited-edition coffee-table tome full of glossy photos of sneakers treated like art. It could have done what many fashion brands do and had a series of enormous parties in multiple capitals around the world with special guests like LeBron James and Billie Eilish and Naomi Osaka and Travis Scott, all of whom work with the brand. ДЇor its 50th anniversary this year, Nike could have done a lot of things.

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To hear more audio stories from publications like The New York Times, download Audm for iPhone or Android.

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